The Little Mermaid
EMEA Campaign

Overview

EMEA marketing campaign for The Walt Disney Company's theatrical release of The Little Mermaid across 15+ European markets. Produced in collaboration with a team of designers, the campaign delivered promotional assets for Amazon and Fire TV - animated end-cards, product banners and localised Disney+ advertisements timed to the film's premiere.

The campaign also incorporated partner brand integrations with Lego and Mattel, requiring careful visual alignment between each partner's product range and the Little Mermaid art direction across digital, retail and streaming platforms.

Endpage animation

Animated end-card produced for use across streaming and digital platforms across the EMEA campaign, timed to the theatrical premiere window.

Fire TV inline banners

Inline banner formats produced for the Amazon Fire TV platform, designed to perform within the constraints of the Fire TV ad environment while maintaining the visual quality of the Little Mermaid campaign. Partner brand variants were produced for the Lego and Mattel integrations.

Landing page

Disney+ promotional landing page asset, localised and adapted for deployment across the EMEA market footprint.

Credit

Client: The Walt Disney Company. Campaign produced with the EMEA creative team.
My role: motion graphics, graphic design and EMEA localisation of campaign assets.