The Walt Disney Company · EMEA Holiday Campaign · 2023
Disney Wish
Holiday Campaign
Overview
EMEA holiday marketing campaign for Disney's Wish, produced across the 2023 Christmas period. Working with a team of designers and producers, the campaign delivered promotional assets across Amazon, Freevee, Fire TV and Google tablet platforms. Multiple product carousels were designed and localised across the EMEA market footprint to maintain a consistent brand presence throughout the holiday window.
Motion capture animation
Character animation produced using motion capture for deployment across the campaign. The sequence integrates the Wish cast within the holiday campaign art direction.
Fire Tablet animation
Dynamic animation produced for use as a Google tablet background, designed to function as an ambient, looping asset within the device environment while maintaining the visual quality of the Wish campaign.
Fire TV banner
Inline banner format produced for the Amazon Fire TV platform, designed within the constraints of the Fire TV ad environment and localised across the EMEA market set.
Landing page
Promotional landing page asset produced for the campaign, localised and adapted for deployment across the EMEA market footprint.
Credit
Client: The Walt Disney Company. Campaign produced with the EMEA creative team.
My role: motion graphics, graphic design and EMEA localisation of campaign assets.