Financial Times · AR Lens Prototype · 2023
Prototype AR experience developed for the FT Weekend Festival, built using Lens Studio and Snap AR. Four dynamic lenses were designed for seamless Snapchat integration, each serving a distinct festival purpose: a Live AR Schedule lens with real-time event updates; interactive print ads that brought static FT materials to life; a 3D Event Site Map lens for intuitive navigation; and a Filters lens for personalised festival moments. A demonstration of how AR can meaningfully enhance live event engagement.